Resell rights explained for buyers

If you buy digital products to resell, the license matters as much as the product. This is what the common types mean.

License types

• Personal use (PU) lets you use the product yourself, but not share, resell or give it away.
• Give away rights (GAR) let you give it away free, but not sell it.
• Resale rights (RR) let you sell it, but your buyers get personal use only, and nobody can change it.
• Master resale rights (MRR) also let you pass resale rights on to your buyers. You still can't change the product.
• Private label rights (PLR) usually let you edit it, rebrand it, put your name on it and sell it. Which rights you can pass on depends on the license.
• Commercial use (CU) lets you use it in commercial work, such as client projects, but not resell the original.

What to check before you buy

1. Read the license carefully, and don't assume anything it doesn't say.
2. Look for restrictions. Some PLR licenses set minimum prices or limit where you can sell.
3. Check the product is original. PLR products are sometimes plagiarized.
4. Get the license in writing. Keep it in the deal chat as a record.
5. Find out whether the seller is the original creator or a reseller.

How the licenses compare

More rights usually cost more, but there's no standard price ratio. This is what each allows:

Escrow protection

With escrow, you:

• receive the product and the license document
• check the license terms match the listing
• check you can actually do what the license says
• confirm receipt only when you're satisfied

If the license is more restrictive than advertised, or the product is plagiarized, open a dispute before you confirm. A moderator reviews it and decides.

An important warning

Never buy "resell rights" to a product the seller doesn't own. If the seller is reselling someone else's product without the right to, you could be liable for copyright infringement. Check the chain of ownership.