What to look for in an SEO-friendly website

A website built with search in mind is much easier to grow. Check these points before you buy one.

Essential SEO features

1. The HTML is clean and semantic, with headings (H1, H2, H3) in a sensible order.
2. Every page has its own title tag and meta description, plus Open Graph tags for social sharing.
3. JSON-LD structured data covers Organization, Article, Product, FAQ and BreadcrumbList. Since 2023, Google shows FAQ results almost only for well-known government and health sites.
4. Pages load fast. They pass Core Web Vitals, images are optimized and little blocks rendering.
5. The design is mobile-first and works on phones as well as desktops.
6. A sitemap.xml updates automatically and lists every page you want indexed.
7. URLs are readable, like /blog/how-to-buy-websites instead of /post?id=123.
8. Internal links follow a logical structure, with breadcrumb navigation.

Verifying SEO before purchase

Before you buy:

• Ask for access to Google Search Console
• Check Google Analytics for traffic trends
• Check that sitemap.xml exists and is current
• Run a PageSpeed Insights test
• Look for manual actions in Search Console

With escrow, your payment is held while you check all of this and released only when you confirm receipt.